Our Story
We pride ourselves on providing individualized, superior cosmetic services using only state-of-the-art technologies. However, what truly distinguishes Riveras Permanent Makeup as a leader in the beauty treatment industry, is our passion for helping people and an unwavering commitment to our clients throughout the entire treatment process.

Permanent Makeup Clinic Team
Passionate about Beauty
Highly-trained, licensed, and experienced professionals, our Permanent Makeup Clinic team is dedicated to providing exceptional treatments with the best possible care. No matter if it’s your first treatment or one of many, our team will be with you every step of the way to advise, support and make sure you receive the best results possible.

Lupe Rivera
Certified Cosmetologist
An entrepreneur for three decades, Lupe has owned and operated longstanding Beauty salons serving El Paso's lower valley. She is a trained and certified cosmetologist providing a range of services to make you feel beautiful.
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She is a mother and extremely proud grandmother!